CSR Management

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NH Hoteles, responsible company in the Tourism sector

New Corporate Social Responsibility Master Plan 2011-2013

At the end of 2010, NH Hoteles approved the new Corporate Social Responsibility Master Plan 2011-2013. Its prin-cipal objective is to give all of the actions and initiatives carried out in this area a global and transversal quality. These plans are agreed by the members of the Sustainability/Corporate Responsibility Committee and they are
subject to approval by the NH Hoteles Steering Committee.

The new plan is based on the maturity of responsible management and seeks to consolidate a culture of responsibility, communication and dialogue with all stakeholders.

A fundamental part of NH Hoteles sustainable and responsible management is to advance in dialogue with our stakeholders, that is to say, all those communities with which we interact and that are part of the "ecosystem" of values of our business. At NH Hoteles we approach this commitment with our employees, customers, shareholders, suppliers and community, as well as with the environment, being as it is a key player we must attend.

Strategic lines of the new Master Plan 2011-2013

  • To give all of the actions in the area of CSR a global and transversal quality.
  • To globally promote the Social Action that the NH Hoteles brand carries out as “Social Innovator”.
  • To make a commitment to Corporate Volunteering as a vehicle for social action and internal reputation.
  • Sustainable innovation as a lever of brand differentiation and reputation strengthening.
  • To reinforce responsible and sustainable NH communication with employees, customers and Society in general.

Dialogue with our Stakeholders

Communication and active listening to each of our stakeholders helps us ascertain their needs and expectations in order to build these aspects into management and respond to these key issues properly in the Annual Report.
In 2011, we continued to work to strengthen this dialogue with every stakeholder and tackle the challenges and opportunities that arise, in order to provide answers that create value for the business and for the different stakeholders.

The dialogue with each of the stakeholders

NH Hoteles management is totally committed to promoting and developing a culture of Corporate Social Responsibility in the company, which is why since 2010, the Corporate Social Responsibility Department, which is dependent on the General Secretary, reports directly to the presidency. The General Secretary is a member of the Steering Committee and the strategy which is defined on Corporate Social Responsibility is overseen by an Independent Director.

In order to ensure correct implementation and coordination in the different Business Units, there is a CSR manager in each one of them who heads up the management, and channels all of the information, doubts, ideas and initiatives which emerge in each region.

 

The Sustainability/Corporate Social Responsibility Committee brings together the different areas of the organization including Project Management, Human Resources, Procurement, Environment & Engineering, Marketing, Sales, Quality & Processes, Institutional Relations & Communication.